Sales On The Rise

Energy Drinks Sales On the Rise

So far, the health warnings messages aren’t going out as fast as the proliferation of the numbers of caffeinated drinks available today. There appears to be, especially among young adults and kids, a huge increase in consumption despite the negative side effects of over-consumption of caffeine. Today it is estimated that the industry in the United States is worth over $5 billion bucks..

Aggressive marketing of energy drinks has the scientific community very concerned about the negative health effects of energy drinks. Some people may not even be aware that there is caffeine at all in their energy drinks. But if it is called an ‘energy drink or beverage’ there’s a good bet it is laced with caffeine. Young people tend not to think about the negative health impacts of too much caffeine. After all it is a time in life when young people feel invincible and may be easily influenced into thinking that energy drinks will help them perform better.